A Henry Stewart Briefing for Users of Marketing Analytics

The Art of Getting the Most Out of Advanced Predictive Analytics

4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK

It’s the ability to squeeze the greatest possible information from your data that gives you the edge.  It is becoming THE critical marketing competency.  While many companies already apply segmentation and targeting techniques to improve profitability, there is much more that can be done.

The standard modelling techniques are generally well known; but we often face business problems that require more than the usual toolkit.  They demand either more advanced approaches or methods that are tailored to the special circumstances and data issues involved.

In this briefing participants will be guided through the world of data mining and currently available advanced analytical methods, going well beyond the standard predictive techniques. Everyone will come away better prepared to get the most out of these advances.  At the same time they will be provided with numerous tips on how to achieve more value from all the traditional methods of analytical modelling.

For everyone involved in analysing and applying sales, marketing and research data, including:  Heads of Customer Insight, Customer Insight Managers and Analysts; CRM Managers, Campaign Managers and Analysts; Marketing and Business Analysts; Database Managers and Analysts; Market Research Managers, Executives and Consultants; Statisticians and Statistical Analysts

Full documentation will be provided to all participants and adequate time set aside for questions and discussion.

This conference is sponsored by:

Kognitio is a leading provider of data warehousing, data analytics, data migration and business intelligence solutions. Kognitio's offering is centered around Kognitio WX2, a scalable software-only analytical database, ideal for high-speed data analytics. Perfect for your efforts to understand more about your business and your customers, Kognitio WX2 helps organizations drive more insight and value from their data and add it to the bottom line. The solution is available either as a license, a data warehouse appliance running on industry-standard hardware or on-demand through Kognitio’s Data warehousing as a Service (DaaS™) offering.